What is Digital Marketing?
Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, mobile apps, etc. It involves the use of electronic devices and the internet Digital marketing mainly comprises Search Engine Optimization (SEO), Social Media Optimization (SMO), and Search Engine Marketing (SEM). We can say that it can be divided into three parts SEO, SMO, and SEM. However, Email Marketing and Affiliate Marketing have also become important components of digital marketing over the past few years. So, in digital marketing, we mainly deal with the following components. Call our team for a consultation to learn more about all of our digital marketing services.
Average Salary Package: ₹2,40,000 P.A To ₹18,00,000 P.A
- Google Partner
- SEO
- SMO
- SEM
- PPC
- Email Marketing
- Affiliate Marketing
1) Search Engine Optimization (SEO):
SEO is the process of optimizing online content to improve its visibility and ranking on search engine results pages (SERPs). It aims to attract organic traffic by aligning content with search engine algorithms. There are three main types of SEO: on-page SEO, which focuses on individual web pages, off-page SEO, which focuses on external activities to enhance website authority and relevance, and technical SEO, which addresses the website’s technical aspects for search engine crawling and indexing. Each type significantly enhances a website’s visibility and organic traffic.
2) Social Media Optimization (SMO):
In Social Media Optimization, we increase traffic, and thus ranking of sites through social media sites such as Facebook, Twitter, LinkedIn, and Google+. These sites offer an online platform to interact with other people and build a social network throughout the world. Each of the social media sites has different features and offers you lots of ways to drive traffic to your website and promote your business and services. Let us know about some of the popular social media sites:
3) Search Engine Marketing (SEM):
SEM is a digital marketing strategy that is different from SEO and SMO, as here you have to pay the search engines like Google for the marketing of your products and services on Search Engine Result Pages. The more you pay, the more are the chances of your ads to appear on the top of the search engine listings. So, it is the practice of marketing a business through paid advertisements such as Pay per Click ads (PPC) that appear on search engine result pages above the organic results.
4) Email Marketing:
Email marketing is also one of the most profitable means of marketing, like SMO, PPC, etc. It refers to sending a commercial message to a group of people, usually potential customers using mail. In simple words, it is the use of emails for promoting products or services as well as developing and maintaining relationships with the clients.
5) Affiliate Marketing:
Affiliate marketing is a type of digital marketing in which an affiliate earns a commission for marketing the products or services of a company or a seller, etc. The affiliate gets a part of the profit from each sale. So, the company compensates the third-party publishers, the affiliates, to generate traffic to company products and services.
6) Pay Per Click (PPC):
When using Pay-Per-Click (PPC) advertising, you only have to pay when consumers click on your advertisements. It’s an efficient approach to drive relevant visitors to your website. Your advertisements show up on websites or in search results when you bid on keywords. It works well for accurate demographic audience targeting and instant visibility. Strategic keyword selection, appealing ad copy, and optimized landing sites are necessary for effective PPC. Higher returns and improved performance are guaranteed by routine monitoring and modification. PPC is an effective method for online growth that increases traffic and conversions when it’s included in your website strategy.
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